Image source: http://www.greatvacs.com/media/electrolux-models/ultralux.sized.jpg
The history of the Electrolux Vacuum Cleaner Company has established a very reputable life span. Customer loyalty consistently grows year after year. Apparently there was one Electrolux owner that had her granddaughter watch her use the original unit for thirty years and it's still just as powerful as when it was new. There is another story about a woman that used her Electrolux vacuum cleaner for 20 years. The day it suddenly died she immediately went out and bought another Electrolux unit. Talk about customer loyalty.
The Electrolux vacuum cleaner line have and probably always be known for their high quality. You would wonder why the name has been changed so many times though.
They were originally built in Sweden over 90 years ago and sold all over Europe. Ten years later Electrolux LLC in Dallas TX started production for the United States and Canada. Not too long ago the AB Electrolux company in Sweden offered the Texas Electrolux manufacturers fifty millions dollars to change their name to Aerus. This was mostly due to the ever increasing popularity of the Electrolux line in North America.
Thankfully, Aerus has kept up the quality of the original name and product. The only changes are in the way the vacuums are marketed. When production first began in North America sales were mostly made through a traveling salesman. Yes, door to door was the way to go if you wanted to be known quickly. Once the foot was in the door, a demonstration would begin and sales were brisk. Eventually the vacuums were sold in department stores.
The department store route didn't take off very good even though you may still find some in the odd city store. Now Electrolux vacuum cleaners are mostly sold through independently owned franchises. In the United States and Canada there are over 500 Aerus dealers.
When originally designed the American version was built in the shaped of a tank that was easy to move around. Today we call them canister vacuums. This model is still the most popular after all these years. No wonder, they have been known to last as long as thirty years.
If you have a vintage vacuum you can still get parts as they come available on line. A good source for these items can usually be found on Ebay, so keep an eye out if you own or want to start collecting vintage vacuum cleaners. It's a hobby that is growing steadily.
